About Us

New Era Cap is an American headwear company established in 1920, headquartered in Buffalo, New York. Renowned for producing high-quality baseball caps, particularly for Major League Baseball (MLB) and other sports leagues, universities, and fashion brands, New Era’s caps often feature the iconic “59FIFTY” fitted style. However, the company also manufactures various other styles, including curved-brim caps, trucker hats, and knit caps. Due to their outstanding design and quality, New Era caps have gained worldwide popularity, becoming a top choice for athletes, fashion enthusiasts, and fans alike.

Our Journey

Reflecting on our first 100 years, we recognize that we are just getting started. We’ve experienced highs and lows, always remaining focused on quality and compelling storytelling. In 2020, we reaffirmed our commitment to creating exceptional products, building strong relationships, and being game-changers in the world of sports and culture. Building on the foundation of the iconic 59FIFTY, we continue to deliver exciting new products and experiences globally, staying true to our authentic roots.

Exclusive Collaborations

For decades, New Era has been the official on-field cap of MLB. Today, we aim to establish exclusive partnerships with the largest sports leagues in the United States. In 2012, New Era became the official sideline cap of the NFL, and in 2016, it became the official on-court cap of the NBA. This achievement makes New Era the only brand in sports history to hold exclusive rights for on-field, sideline, and on-court headwear for the three major American leagues.